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Based in Statesville, NC, Grass Roots Entertainment Group has been amplifying the voices of emerging artists since 2020. We specialize in live and studio production, video production, content creation, and artist management—helping musicians turn their creative visions into reality.

Founded by seasoned songwriters and multi-instrumentalists Josh Loftis and Bryan Olson, our team is passionate about guiding artists to success. In 2025, we expanded our reach by offering independent record label services, solidifying our mission to support local, original music.


Explore our roster, dive into our sessions, and join us in championing the future of music!

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Isaac Hickerson is a rising country singer-songwriter with a distinctive low, gravely voice. Known for his authenticity and hard work, Isaac's music combines raw emotion with a powerful sound. So far, Grass Roots Entertainment Group has released two songs with him: "Devil's Door" and "Love, Dad." With plenty of new music on the horizon for 2025, Isaac’s potential is limitless. Stay tuned for more!

Karla Causey is a songwriter and multi-instrumentalist known for her exceptional voice. Her music is smooth, captivating, and easy to listen to, with a vocal style that blends elements of Norah Jones and Alison Krauss. Karla will be releasing new music with Grass Roots Entertainment Group in 2025, so keep an eye out for her beautiful sound!

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Dani Kerr is a rising singer-songwriter from Statesville, NC, blending a vintage vibe with a modern edge. Her soulful voice, reminiscent of legends like Janis Joplin and Wynonna, delivers catchy tunes full of energy and attitude. With new music on the way in 2025, Dani is a force to watch in the coming year.

Bart Lattimore is a versatile country artist blending outlaw country and Americana with his distinctive and powerful voice. In 2024, he collaborated with Dani Kerr on the duet track "I Got You." With more music set to release in 2025, Bart continues to expand his presence in the country music scene.

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Justin Clyde Williams is a dedicated independent artist known for his relentless touring schedule, logging thousands of miles across the country. In 2024, Grass Roots Entertainment Group documented his creative journey in a film that showcases the making of his upcoming album. With new music on the horizon in 2025, Justin Clyde Williams continues to captivate audiences with his talent and drive.

THE OLD JAIL SESSIONS:

Our longest running series to date!

Step into a one-of-a-kind experience with Grass Roots Entertainment Group’s Old Jail Sessions. Held in the historic Old Iredell County Jail, this series brings artists into a setting rich with character and charm to create performances that are as timeless as the space itself.

Each session is professionally recorded with high-quality, studio-grade audio and filmed using a two-camera setup. Artists will walk away with polished, dynamic content that captures both their sound and style, perfect for sharing with fans or submitting to potential promoters and industry connections.

With 89 videos currently featured in our Old Jail Sessions YouTube playlist, this series has become a cornerstone of our mission to showcase authentic, grassroots music. From heartfelt ballads to energetic, foot-stomping performances, each session delivers an intimate glimpse into the soul of an artist’s craft.

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What You’ll Get:

  • Top-Tier Production: Studio-grade audio, professionally edited video, and a team committed to making your music shine.

  • Creative Freedom: Record up to 8 hours in a day, allowing you to fully capture your vision.

  • Affordable Pricing: Sessions start at $400 for the first song, with additional tracks at $100 each.

 

​Be Part of Something Special

So far, over 10 artists have discovered the Old Jail Sessions through word of mouth, and we’re excited to expand our reach even further. This isn’t just a recording—it’s an opportunity to join a growing community of passionate musicians who’ve created something truly memorable.

Book your session today and create your own piece of history in this unique space. Spots fill quickly, so don’t miss your chance to be part of the Old Jail Sessions!

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